- Google Ads for Architects Agency
Google Ads for Architects: Turn Paid Ads into Signed Projects
We run Google Ads for Architecture Firms that turn high-intent searches into qualified project enquiries.
No commission
No shared lead
Transparent ad spend
Who are we? What do we do?
Quick answer: Sorted ROI is a Google Ads agency and PPC company for architects. We run and manage paid search campaigns for residential, commercial, and institutional firms. We handle strategy, keywords, ad copy, tracking, and bidding inside your own Google Ads account, so every dollar you spend connects you with someone already searching for an architect.
- Google Ads Services for Architects
Sorted ROI’s Google Ads for Architects Services Include
Quick answer: Sorted ROI’s Google Ads for Architects service covers a demand audit, account setup, high-intent keyword research, search campaign structure (by project type), negative keyword list, Local Services Ads, landing pages, ad copy and assets, conversion tracking, geo targeting, remarketing, Quality Score work, bidding, search-term mining, and transparent reporting. Every item is built to produce architectural conversations.
Architecture firms live or die by the quality of the conversations they start. A random website visitor costs almost nothing and rarely becomes a client, but a person who typed “residential architect near me for extension” or “commercial architects for office fit-out” is already further down the path. Our job is to capture those people and filter out everyone else.
Our Full Service List
Here is every service that sits under Google Ads for Architects at Sorted ROI.
Architecture demand and competitor audit
Google Ads account setup & structure (you own it)
High-intent keyword research (residential, commercial, specialist)
Search campaign structure (by project type)
Negative keyword lists build
Ad copy and Creative Assets
Landing page
Geo-targeting & service-area setup
Remarketing (for long sales cycles)
Quality Score and ad relevance
Bid strategy and budget allocation
Search term mining (weekly)
Brand and competitor-term handling
Call, form, and consultation tracking
Local Services Ads setup (if eligible)
Weekly Optimization
Monthly reporting (focused on enquiries and CPL)
1. Architecture Demand and Competitor Audit
We do not guess who you are competing against.
We look at who is bidding, what their ads say, where traffic lands, and where the gaps sit.
This audit answers three questions:
- Which project types in your area already have real search demand?
- Which ones match the work you want and can deliver profitably?
- Where are competitors weak in message, relevance, or coverage?
First, we find the high-value project types that match your expertise. Then we build campaigns around them.
2. Google Ads Account Setup
We set your account up under your own login, tied to your business, not ours.
You own 100% of it.
If you ever leave, you keep every lesson the ad account has already learned.
3. High-Intent Keyword Research
Architecture searches are not all equal.
A generic agency targets “architect.”
We target “modern farmhouse architect [city],” “passive house designer,” or “architect for a zoning variance.”
We group keywords by real project intent:
- Residential high-intent: residential architect [city], home extension architects, custom home architect near me, loft conversion architect, house renovation architect, bungalow conversion architects, ADU architect
- Commercial high-intent: commercial architects [city], office design architects, retail architecture firm, mixed-use development architects, workplace design architects
- Specialist: sustainable architects, heritage architects, LEED certified architects, retrofit architects, listed building architects, conservation architects, Passivhaus architects
- Location + service: the exact phrases that turn into consultations in the towns you serve
- Planning support: planning application architect, architectural drawings for planning, pre-application advice architect
4. Search Campaign Structure by Project Type
Search is where a ready-to-hire buyer lives.
We build tightly themed ad groups around the projects you actually want: residential extensions, new builds, commercial fit-outs, heritage restorations, planning support, sustainable design.
We typically start with Search ads and add other campaign types only when Search is clean and converting.
5. Negative Keyword List Build
This is the difference between a profitable account and a budget eater.
Before we spend a single dollar of your budget, we build a negative keyword list specific to architecture, like “Architecture jobs”, “Architect salary”, “Architecture schools near me”, “Free house plans”, “AutoCAD tutorial.”
If left unblocked, terms like these pull in students, job seekers, and tire-kickers who will never hire you.
6. Ad Copy, Ad Creative, and Responsive Search Ads
Vague ads attract irrelevant clicks.
Your ads need to say what you do, where you do it, and why the right client should choose you.
We write headlines and descriptions that include:
- The main keyword the person searched for
- A clear value point (specialisation, process, local work, credentials)
- A direct CTA (Book a consultation, View projects, Call today)
- Sitelinks to portfolio, specific services, or process pages
We use the assets that matter for architects:
- Call assets so mobile users can call you directly
- Location assets for local trust
- Callouts for credentials
- Structured snippets for service types
7. Conversion Tracking (Call, Form, and Booked Consultation)
If you cannot measure which keywords produce actual enquiries, you are flying blind.
We set up conversion tracking for:
- Form submissions that request a consultation or project discussion
- Phone calls (set so your public NAP stays consistent)
- Consultation or discovery-call bookings
We use Google Tag Manager, enhanced conversions where possible, and offline conversion import.
8. Landing Page Relevance and Conversion Fixes
Google Ads charges more for irrelevance.
We build or fix a dedicated landing page per ad (or ad group); residential, commercial, institutional- so the page a click lands on matches exactly what the ad promised, with one clear next step.
9. Geo Targeting and Ad Scheduling
Architecture work is local or regional for most firms.
We target the areas you actually serve and will travel to. We set a primary radius around your best zip codes, a secondary zone for lower-priority areas, and exclude regions you will never build in.
Ad scheduling matters too.
If nobody answers the phone after 6 pm, we pause the ads till the next day.
10. Remarketing for Long Decision Cycles
Almost nobody hires an architect on the first visit to your site. Architecture decisions often take weeks.
We build remarketing lists of people who:
- Viewed key portfolio or service pages
- Started a form and did not finish
- Spent real time on the site
Then we show them ads that match the project type they already looked at.
11. Quality Score and Ad Relevance
Higher Quality Scores mean you can hold position at a lower CPC.
Google scores three things:
- Expected click-through rate
- Ad relevance
- Landing page experience
We tighten themes, rewrite weak ads, and match pages to queries.
12. Bid Strategy and Budget Pacing
New architecture accounts rarely have enough conversions for smart bidding on day one.
We start with a strategy that gathers clean data. Manual or maximise-clicks-with-caps is safer until tracking is proven.
After you have a meaningful run of real enquiries, we move toward Target CPA or Maximise Conversions.
We pace the budget properly so month one is not spent in four days on untested terms. More budget goes to the project types and towns that produce the highest-value conversations.
Your ad spend is paid directly to Google, not to us.
13. Search Term Mining and Weekly Optimisation
Every week we review the actual queries that triggered your ads.
We:
- Add converting long-tail terms as keywords
- Add waste terms as negatives
- Pause weak ads
- Test new headlines
- Adjust bids from real enquiry data, not from the number of clicks
14. Brand and Competitor-Term Handling
If people search your firm name, you should usually appear. A cheap brand campaign protects you from competitors bidding on your name.
Bidding on competitor names is a separate decision. It can be useful. It can also get expensive and attract comparison shoppers who already prefer the other firm.
We only bid on competitor terms when the economics make sense.
15. Local Service Ads (if you’re eligible)
Google Local Services Ads sit above normal search ads and charge per lead, not per click. They show a Google Guaranteed or Google Screened badge.
Architect is not a standard LSA category in most regions. We run LSA if you’re eligible.
16. Monthly Report (Against Enquiries and CPL)
You receive a report you can actually read:
- Spend, clicks, and cost per click
- Enquiries (calls + forms + bookings) and cost per lead
- Which keywords, ads, and locations produced those enquiries
- What we changed this month and why
- What we should test next
You see qualified project conversations and what they cost.
The Google Ads account and the data stay yours.
- Google Ads for Architecture Firms
Architecture Firms Our Google Ads Services Are For
Quick Answer: Our Google Ads for Architects service is for architecture practices that want inbound project enquiries from people already searching to hire.
We are the #1 Google Ads Agency for Architects, and below are some of the types of firms we work with most.
Residential & Custom Home Architects
Homeowners searching “residential architect near me,” “home extension architects,” or “custom home architect [city]” are usually ready to talk fees and timeline.
We target those phrases and send them to residential proof, not a mixed gallery.
Commercial Architecture Firms
Developers and business owners search differently than homeowners, and they research longer.
We build for that: retargeting, case-study landing pages, and tracking that follows a lead after the form fill.
Boutique & Studio Specialists
Heritage, conservation, net-zero, listed buildings, Passivhaus, or a tight residential style need precise targeting.
We spend on the specialist terms that match you. Fewer total leads. Much higher fit.
Multi-Location or Regional Firms
If you cover several cities, we structure by geography and service so budget follows the areas that pay.
Weak locations are paused without touching the strong ones.
Landscape Architects
“Landscape architect” gets confused with lawn care and hardscaping contractors in Google’s own auction.
We build the negative list and the ad copy to separate you from that crowd from the first impression.
Renovation & Remodel-Focused Architects
Remodel clients search with more urgency than new-build clients and compare more firms in a shorter window.
We lean on remarketing hard here, since the decision window is genuinely faster.
Developer & Multi-Family Architects
Your buyer is a developer comparing firms on past unit counts and delivery speed.
We build campaigns and landing pages around portfolio scale and track record.
Institutional Architects (Schools, Healthcare, etc)
Much of this work comes through RFPs, not a Google search, so paid search plays a smaller role here.
We can target visibility during research and brand presence when a board member searches your name.
Solo Practitioners & Small Studios
You do not need a huge ad budget to start.
A focused campaign on the right residential or commercial terms can produce a handful of high-value conversations.
Larger Practices Seeking a Predictable Pipeline
When referrals and organic search cannot fill capacity, paid search adds a measurable stream.
Larger budgets let us test faster and capture more of the high-intent demand in your markets.
Interior Architecture & Design-Led Firms
Some clients search for an architect who also handles interiors or a full design package.
We capture those combined searches and send them to the right page.
Sustainable & Green Architecture Specialists
“Passive house designer” and “sustainable architecture firm” are low-volume, high-intent searches with almost no competition.
We chase them relentlessly because the searcher already knows exactly what they want.
We’re a fit if you are:
- A licensed architect (or legally able to advertise)
- Able to answer enquiries ASAP
- Clear on the project types you want more of
We’re NOT a fit if you are:
- Unwilling to handle calls and enquiries properly
- Hoping $300/month of ad spend will get you million-dollar projects
- Selling architectural software, courses, or student services
If your specialty is not listed above, don’t worry. The method stays the same. Only the keywords and the proof points change.
- Google Ads for Architects Results
Expected Results for Google Ads for Architects
Here is a realistic timeline for Google Ads for Architecture Firms.
Timeline
Expected Results
Days 1–7
Strategy call, audit, account setup, conversion tracking, keyword and negative lists, ads written, campaigns submitted
Days 7–21
First clicks, enquiries, and early search-term data start to accumulate. Waste terms get negated. Weak ads paused.
Weeks 3-6
Clearer picture of which project types convert. Copy and bids adjusted. Cost per lead starts to mean something.
Weeks 6-12
Enough data to scale the winners and cut the rest. CPL improvement.
Ongoing
Weekly optimisation, mature remarketing lists, budget scaled into what is working best
Google Ads is fast to start and slow to mature.
What “Results” actually mean
Not “we got 10k impressions” but this:
- Qualified calls and forms from people with a real project
- Lower cost per lead month over month as negatives and Quality Score improve
- Leads that match your actual project size
- Less ad spend on students, jobs, software, and other tire-kickers
What speeds up results
- You answer the phone and forms ASAP
- The page matches what the ad promised
- Conversion tracking before campaign starts
- You know which project types you want
- Reviews, licence, and portfolio are clearly visible
- Ad spend is high enough to get at least 15–20+ clicks a day
What slows down results
- All traffic sent to the homepage
- No call or form tracking
- Broad match on “architect” with a small negative list
- Search Partners left on
- A $10/day budget in a competitive city
- Slow follow-up (architecture clients on average contact three firms)
A single residential or commercial commission is often worth tens or hundreds of thousands in fees. That is why a higher cost-per-click can still be cheap. So judge the Google ads on cost per qualified conversation, not just on Cost Per Click.
Sorted ROI’s standard for paid campaigns is to launch within 7 days when tracking and access are ready. Some accounts go live in 2–3 days. Policy review can add some more time.
- Google Ads for Architects Pricing
Sorted ROI Google Ads for Architects Pricing
Quick answer: Sorted ROI’s management for Google Ads for architects starts at $699/mo + ad spend. Your ad spend is separate and paid directly to Google. Most architecture accounts land between $699 and $999/mo, depending on locations, campaign count, and ad spend level. Our exact price for a custom plan is quoted on the free strategy call.
Two options. Straight list. This is what you get.
Professional
$699
/Mo
+ Google ad spend
What’s included?
Free Google Ads account audit
Account setup under your login (you own 100%)
Architecture-specific keyword research
Search campaign (build & management)
Negative keyword list build
Local Services Ads setup (if eligible)
Conversion tracking (calls, forms, bookings)
Ad copy & all ad assets
Geo targeting and search-term mining
Weekly monitoring and optimization
Monthly report against enquiries and cost per lead
Month-to-month Contract
Advanced
Custom
Quote/Mo
+ Google ad spend
Everything in Professional Plan, plus:
More campaigns and service lines
Multi-office / multi-region targeting
Dedicated CRO
Advanced remarketing
Deeper competitor and search-term work
Call tracking + offline conversion import
Multi-location budget split
Tighter lead-quality reporting
Pairing with other marketing channels under one strategy
Full customization available
No lead sharing. No markup on Google spend. No “guaranteed 20 projects in 1 month.” We do not sell numbers we cannot control.
Not sure which plan fits? Book a free appointment, and we’ll start with a free audit. We will say if Starter is enough, even when that is the cheaper option.
Why does your ad spend stay separate? If an agency fee is charging a percentage of your ad spend, then the agency’s incentive is to spend more, not to spend smarter. So, a flat fee means our only incentive is getting your cost per lead down.
Problems We Fix As a Google Ads Agency for Architects
In our experience, the most common problems behind a Google Ads for architects search are wasted budget on non-clients, leads that don’t match project size, no idea which keyword actually produced a signed project, and campaigns that quietly go stale. Sorted ROI’s Google Ads for Architecture Firms service fixes each one.
These are some of the reasons architects search for [Google Ads for Architects] on Google. If one of these is yours, you need the work.
01
You spent money, but the phone stayed quiet or the wrong people called
What it feels like: Clicks look good in the dashboard but leads never show up, or the ones that do have nothing to do with architecture.
What is going on: Broad terms like “architect” and “architecture” pull career, software, and inspiration searches, and with no negative keyword list, your ad shows for “architecture jobs,” “architecture degree,” and “free house plans.” Searches like these can easily burn 20-30% of a monthly budget before a real lead ever appears.
What we do: Build the negative list before launch. Turn search partners off unless data proves otherwise. Create ads and pages that match the search.
02
Clicks come, but projects don’t
What it feels like: CPC looks “fine.” You get inquiries. Half want a $3,000 sketch. You do $400,000 custom homes.
What is going on: Broad keywords like “architect near me” pull in every budget level at once, and a landing page that does not state your typical project range does nothing to filter them out.
What we do: Match page to query. One offer. Portfolio of that project type. Phone and form in the thumb zone.
03
No idea which keyword brought you last signed client
What it feels like: You got leads from Google but you cannot say which campaign, which keyword, or which ad actually closed your last project.
What is going on: Conversion tracking was skipped, or every click is counted as a conversion. Most accounts track form fills, not signed contracts, so the algorithm optimizes for cheap form fills instead of real clients.
What we do: Track calls, forms, and bookings and optimise for better qualified outcomes and lower CPL.
04
Leads go quiet as nobody remarkets to a months-long decision cycle
What it feels like: Someone browses your portfolio, does not call, and you never see them again.
What is going on: Some architecture clients need 2-4 touchpoints over 60-90 days before they choose, and a campaign with no remarketing only gets that first, coldest touch.
What we do: Build remarketing around exactly where a visitor dropped off, so your firm stays in front of them through the whole decision cycle.
05
You get wrong projects, or wrong service area
What it feels like: Enquiries come, but they are 50 miles away or micro-jobs you stopped taking.
What is going on: One campaign for every architecture service. Service area set to the whole region. No split between residential and commercial.
What we do: Separate ad groups and budgets by project type. Tighten service radius. Pause the work you do not want.
06
A previous agency’s “generic template” playbook
What it feels like: Generic ad copy. A homepage landing page. A monthly report of “high impressions” but nothing about actual inquiries.
What is going on: Architecture has a longer sales cycle and a far higher average client value than most industries, so an agency that manages and treats it the same way as other industries wastes both time and money.
What we do: Build type-specific campaigns, landing pages, and remarketing that respect how long your buyer actually takes to decide.
Two extra problems we see now and then
01 Search Partners and junk networks: Both look cheap per conversion, but barely any leads from there are qualified.
02 Performance Max too early: A brand-new account with zero conversion history hands PMax nothing to learn from, and it just burns budget. We hold it until Search has proven what converts.
Sorted ROI Do’s and Don’ts for Architecture Firms on Google Ads
Quick answer: Sorted ROI does the Google Ads work that produces qualified architectural enquiries. We do not lock you in, mark up Google spend, or report on clicks as if they were clients.
We are not a generic agency that runs the same playbook for a dentist, a SaaS company, and an architecture firm. Architecture has a longer sales cycle, a higher average client value, and a buyer who researches for weeks before they ever call.
What We Do
- Build Search campaigns around hire-intent project types
- Build an architecture-specific negative keyword list before your first dollar is spent
- Track calls and forms before we scale
- Keep the Google Ads account in your name
- Create a landing page that matches what the ad promised
- Report in plain numbers: Cost per click, cost per lead, cost per signed project
What We Don’t
- Guarantee a number of projects or a specific cost per lead
- Take a cut of your fees or share leads with other firms
- Send every click to a generic homepage
- Optimise for form fills that are tire-kickers
- Hide our fees inside a marked-up media price
- Lock you into a 12-month contract
If you searched Google Ads agency for architects, PPC for architects, or Google Ads for architecture firms, you are in the right place. Same job, different words architects use to search for us.
- Google Ads for Architects Process
How We Run Google Ads for Architects: Our Full Process
Quick answer: At Sorted ROI, we do not just “switch ads on.” Our process starts with a strategy call and a market audit, then moves through tracking, keyword research, campaign build, launch, and weekly optimization. Nothing goes live before conversion tracking is working, because every decision after that is a guess without it.
This is the full process. No mystery. No “proprietary algorithm” slide.
Foundations first. Then live ad spend and the keywords that make money.
Step 1: Free Strategy call (30 minutes)
You tell us the practice, the project types you want, the towns you serve, your fees, who handles the lead, who answers the phone, and what a good month looks like.
We tell you in plain language whether Google Ads for Architects is the right lever for you or not
If we can’t help you, we say so on this call and point you in the right direction.
Step 2: Demand and Account Audit (before we spend a dollar)
If you already have a Google Ads account, we don’t need to start fresh. History is useful. We use that account.
We look at:
- Campaign types (Search, Performance Max, Local Service Ads)
- Search keywords that triggered ads (this is where ad waste lives)
- Match types and the negative list (or the missing one)
- Quality Scores
- Conversion actions (are they real enquiries, or page views?)
- Where traffic lands
- Who else is bidding in your towns
The audit answers: which project types have real hire-intent demand, which of those you want, and where competitors are sloppy.
Step 3: Access and Ownership
The Google Ads account is yours. Billing is yours, paid to Google. We work through manager access.
We link Google Analytics 4, set access levels, and leave you able to log in any day and see the same numbers we see.
Important: if your history lives inside someone else’s login, switching agencies later means starting from zero. We do not let that happen.
Step 4: Hire-Intent Keyword Map (This is the strategy)
Architecture search is not one market.
“Architect” is a trap word.
We group keywords into buckets that match how you win clients:
- Transactional / hire-intent: residential architect [city], home extension architects, custom home architect near me, commercial architects [city], loft conversion architect, planning application architect
- Specialist hire-intent: heritage, listed building, Passivhaus, LEED, retrofit, conservation
- Comparative: architect vs architectural designer, architect fees [city]
- Never use these: architect salary, jobs, Revit, university, portfolio examples, free floor plans
We do not chase volume because a very low-volume “passive house architect in [city]” query can be worth more than a thousand “architecture” clicks.
Each keyword cluster gets its own ad group.
Residential does not share budget with commercial.
An extension search does not share an ad with a mixed-use pitch.
Step 5: Negative List and Network Control (day one, not month three)
Before launch, we load the waste list:
- Jobs, careers, salary, resume, vacancy, intern
- CAD, Revit, AutoCAD, SketchUp, software, template, free, cheap
- University, student, course, degree, homework
- Portfolio examples, inspiration, floor plan free
- DIY / self-build-without-architect where you do not want that traffic
Search Partners stay off by default.
We use phrase and exact match for control at the start.
Broad match comes later, and only if conversion data is clean enough so that Smart Bidding is not guessing.
Step 6: Campaign Architecture
We build campaign architecture in this structure:
Campaign (objective, daily budget, location, network) → Ad group (one project type) → Ad (message for that type) → Page (proof for that type).
We keep ad groups to around 7-10 closely related keywords each, because we know a tightly themed group is the single biggest lever for a higher Quality Score and lower cost per lead.
Rules we actually run on:
- Search ads first. Capture people typing “hire-architect” language.
- One theme per ad group. Tight groups help Quality Score.
- Geo-targeting where you can take work. Exclude the 90-minute “near me” clicks you will never visit.
- Ad scheduling for when you or your team can answer or follow up quickly.
Display, Demand Gen, and Remarketing come after Search ads are converting.
Step 7: Ad Copy
Because vague ads get unqualified clicks.
Each of our Responsive Search Ads has:
- The keyword the person typed
- What you actually do (extension, commercial fit-out, heritage, etc)
- Proof (years, licence, a named project type)
- One action (Fill a form / Book a consultation / Call)
Step 8: Landing Page Match
Google charges more per click on irrelevance.
So, Ad promise = Page promise.
We make sure every ad’s destination matches the promise it made.
A “commercial architect” ad should never land on your residential portfolio, and a “sustainable architecture” ad should never land on a generic commercial portfolio.
Our landing pages precisely or closely:
- Repeat the project type from the ad
- Show a similar completed project
- Put the call and form where a thumb can intuitively hit them
A homepage that sells every service has the worst conversion rate.
We do not force a rebuild. We flag the minimum changes to reduce the bounce rate. If the current site cannot convert, we optimise it before you spend money on it.
Step 9: Conversion Tracking
We install the Google tag, enhanced conversions, and call tracking before a single ad goes live. Every lead, call, and booking traces back to the exact keyword and ad that earned it.
We track:
- Consultation / project forms
- Calls
- Booked discovery calls
We use a real inbound inquiry as the Primary conversion. Page views and “clicks to portfolio” stay secondary so the algorithm is not trained on browsers.
For lead pre-qualification, we use short form questions like: project type, location, rough budget band.
We never skip them as they will save you hours from tire-kickers.
Step 10: Campaign Launch
Now we launch campaigns with cap on daily budgets so month one ad budget is not burned in 3 days.
The first 14 days are not “set and forget.” They are a search-term shift.
We:
- Add converting long-tail keywords
- Negate new waste ones (it always appears)
- Pause ads that attract the wrong click
- Watch geo leakage
Step 11: Weekly Search-Term Mining
We check the Search Terms report weekly, add new negatives, pause what is not converting, and watch Quality Score trends before they quietly raise your cost per click.
Set-and-forget accounts fall off here because Google expands match, competitors change copy, and a new “architect internship [city]” query appears quietly.
Step 12: Bid Strategy & Budget Allocation
New architecture accounts almost never have enough conversions for Target CPA on day one.
So we start with manual bidding or Maximize Clicks to gather real data.
Once an account has meaningful conversion volume, at least 30 conversions in a trailing 30-day window per campaign, we shift toward Target CPA or Maximize Conversions.
Many architecture accounts will not hit 30 enquiries in 30 days. We do not fake that volume with micro-conversions, so we keep control of ads with manual bidding until the data is enough.
Our standard Google Ads sequence: gather data first (manual CPC or capped Maximize Clicks), then move toward Target CPA or Maximize Conversions once you have a meaningful run of real enquiries.
Step 13: Remarketing When the List Is Real
Architecture decisions take weeks. Remarketing keeps you in the shortlist.
Lists we use: service-page visitors, form starters, meaningful time on site.
This is a support system and not a substitute for Search ads. We turn it on when the list is large enough to meaningfully retarget the interested ones.
Step 14: Monthly Report
Monthly report you can read:
- Spend
- Enquiries (calls + forms + bookings)
- Cost per enquiry
- Which keywords, ads, and locations produced them
- What we changed
- What we test next
What we still need from you
- Answer new inquiries as soon as possible
- Tell us honestly what a “good” lead looks like for your firm
- Share rough numbers on which past projects were worth it
- Tell us about new specialties or service areas as they come up
- Do not switch bid strategies or pause campaigns without telling us first
Useful FAQs about Google Ads for Architects
It is paid search built for architects. You bid to show at the top of Google when someone searches for an architect they can hire.
Yes, Google Ads work very well for architecture firms if ads are built around proper search intent. Architecture fees are about 8-15% of construction cost for new builds and 10-20% for remodels, so even a high cost per lead is small against what a single signed project is worth.
Ads rent the top of the page this week. SEO tries to own it over months. Sorted ROI already runs SEO services for architects. Ads are the fast lever. SEO is the compounding one. Many architect firms use both.
Sorted ROI’s Google Ads for architects plan starts at $699 a month, with most client accounts landing between $699 and $999 depending on how many campaign types and locations you run. Your ad spend is separate and paid directly to Google. Other agencies sometimes charge 10–20% of spend. We charge a flat retainer. We do not take a cut of your projects.
Roughly about $80–$200 per qualified enquiry if campaigns are good and clean.
Clicks will come as soon as ads are live. First enquiries often come in the first 10-15 days if tracking and pages are right. More stable results are visible in 3–6 weeks.
Yes, you do. Special landing page matching search intent improves conversion rate and Quality Score. We mostly create a new landing page per service per client but sometimes we also start with a strong existing service page.
Yes. We audit, keep what works, rebuild what wastes money. History stays. You do not lose the account.
No. We charge an affordable and flat monthly fee and you own every lead exclusively.
Only in limited markets. Google has listed Architect for LSA in places such as California and Florida, and the list changes. We check your eligibility and run LSA if you are.
Not as the first campaign for most architecture firms. Search ads should be first. PMax later, if ever, once you have enough conversion data for PMax optimisation.
We specialise in small and local service businesses. Architecture is one of our strongest verticals on sortedroi.com. We also run the core Google Ads management service.
You own the account. We work on Month-to-month basis. You can always pause campaigns. Keep your data and all the assets we built.
No. Nobody can. We guarantee a strong process, tracking you can see, and transparent reporting on everything we did.
You can DIY if you have time. Most architects do not have time and a healthy account needs weekly attention for search terms review, bids adjustment, Quality Score improvement, etc; the time most architects should spend working on projects.
- Next Step
Ready to Turn Google Searches into Architecture Projects?
Tell us about your business, and we’ll get back to you with complete details about what’s currently working best in your industry and what we can do to grow your business.
Take the initiative.
Affordable Pricing. Flexible Agreements. You own the data.